Four steps to get Kranmärkt
1.
Review where and when you use packaged water today – perhaps in the dining hall, café, internal meetings, external conferences, training sessions, and events?
2.
Select which areas should be prioritized for the ”Kranmärkt” labeling. Start with an event or a conference if labeling the entire workplace at once feels too overwhelming.
3.
Establish internal goals and guidelines for how you use water and monitor their progress.
4.
Complete the application and get your business Kranmärkt!
Tap Water Is Better for the Environment
It is far superior to packaged water. Packaged water requires production and heavy transportation, leading to unnecessary emissions and waste. Tap water is always locally sourced and distributed through pipelines, making it highly energy-efficient. Producing and delivering one liter of packaged water requires at least 300 times more energy than simply filling a glass from the tap.
Which Tap Water Tastes the Best?
Sweden is home to world-class tap water—fresh, accessible, and of the highest quality. But which municipality has the very best-tasting water? The Tap Water Competition 2025 will decide, as municipalities from across the country compete for the title of Sweden’s tastiest tap water.
Contribute to a Better Environment!
Fresh, healthy, locally produced, and available around the clock.
Tap water – an environmentally conscious and economical choice.
Tap Water Is a Money Saver
Locally produced fresh water, delivered straight to your tap, is 250 times cheaper than a bottle of water from the store. Yes, it’s true. Incredible, right? This calculation is based on the lowest price per liter for bottled water purchased in a regular grocery store.
FAQ – Conditions for Becoming Kranmärkt
Businesses
How do I get my business Kranmärkt?
Ensure that no bottled water is sold or served on the premises.
Events, Conferences, and Trade Fairs
How do I get my event Kranmärkt? What are the requirements for events?
Ensure that no bottled water is sold or served at the venue. Decide how you want to provide tap water to visitors.
If you need assistance, contact your local water utility company.
Municipalities
How does a municipality become Kranmärkt?
Here’s a great example of how the City of Gothenburg has implemented Kranmärkt.
Exceptions
Medical exceptions can be made upon agreement.
#kranmärkt
Download the Kranmärkt logo and images and share them on social media to inspire others to take a stand for the environment and become Kranmärkt.
Remember, Kranmärkt is a sustainability label, not a certification. This means you are responsible for ensuring that you uphold the commitments of being Kranmärkt. There is no cost to get your business Kranmärkt.
We’re Kranmärkt!
Tips!
✅ Show it off! Display your Kranmärkt certificate in a visible spot, like near the coffee machine.
✅ Mark your entrance with a Kranmärkt sticker.
✅ Engage your colleagues! Share information about Kranmärkt on your intranet or internal channels.
✅ Inspire others – use the Kranmärkt logo and promote your commitment on social media, your website, sustainability reports, and other platforms.
✅ Invest in elegant carafes to serve tap water in style.
✅ Hand out reusable bottles so everyone can easily refill with tap water.
✅ Sparkling water? Get a carbonation machine – it’s a quick return on investment compared to buying bottled water.
✅ Add some flavor! Enhance your tap water with slices of lemon, orange, cucumber, watermelon, strawberries, or fresh herbs like mint or lemon balm.